Wanted: A sense of adventure

Here at The Refinishing Touch we’ve written, spoken, and shared our thoughts extensively about how the travel industry continues to adapt and evolve to overcome the challenges of the turbulent economy.

But while the industry considers ways to overcome challenges, travelers are out looking for them – via adventure tourism.

A study by George Washington University found that adventure tourism is boosting the hospitality industry in America and other countries, with affluent travelers from North America, Latin America and Europe keen to experience jungle tours, whitewater rafting, and rock climbing. In 2009, adventure tourists spent $89 billion worldwide, with a further $53 million spent on accessories and gear.

With a focus on spending time in the outdoors, and appreciating the wilderness, many adventure-based vacations and tours have a leaning to environmentally-friendly practices. After all, when travelers are spending so much of their time out in the environment, it’s difficult for them to not consider the impact of their actions

We’re always keen to demonstrate how financial and environmental benefits can complement each other, after all we spend every day working with hospitality, government and education organizations, demonstrating the remarkable financial and environmental benefits of refinishing.  To us, that’s an adventure.